Minois Paris is a natural care line for babies and children, made in France with a greatest requirement. Hélène Fulchi, founder of Minois Paris, who had worked for almost 10 years in the communications and media industry, decided to take the plunge with Minois after her daughter Paz was born. A new mum with a great sense of responsibility, Hélène looked for products for her daughter which were perfect in terms of composition, effective in terms of results and stylishly designed. She realised that it was very difficult to find products which combined all of these criteria. And so Minois came into the world! Skincare with a transparent approach, a list of ingredients which is easy to read and understand and an attractive brand identity.